J&P Contracting Branding and Process Work

Branding that is carefully tailored to communicate
environmental consciousness, structure, and home.

J&P Contracting is business that prioritizes sustainability with compromising quality. Its’ branding uses a structural, friendly, sans-serif font,
that echos the company’s values and services.

Building a Brand

Below is a window into the process for building this branding. At the core of the process for developing branding for business is ideation
and refinement while staying focused on the values and themes of the business. 

Applied Branding

The colors are an attention getting yellow that is often seen in construction sites. This color doubles
as a practical safety measure for the employees, while adding industry recognizability. The greens
and brown signal an environmentally friendly business and provide design flexibility within the branding.

The logo combines the instantly recognizable leaf and door symbols to communicate nature, environment, structure,
and a welcoming home. Hidden within the logo are the symbols use in building plans for doors.