The Dark Sky Music Festival poster campaign is designed to attract immediate attention. The contrasting purple and yellows are impossible to miss at a glance and the rough script font combine with the technical space age font provides another attention getting contrast.
Like the script font, the illustration has a handmade paper quality. The sky and moon images are bit-mapped to feel rough, yet technical. The colors are carefully placed to be high contrast and lead the eye through the compositions. The snake image is designed to help guide the viewer throughout the compositions and enhance the hierarchy of information.